Selected Digital Marketing Campaigns

• Adobe MAX: To drive live tune-in of our annual creativity conference, we created a Twitter Event Page that resulted in more than 16M views across three livestreams and landed the event in Twitter's #1 trending spot in Japan.
• #BILLIExADOBE: Who better to collab with on a creative challenge designed to inspire young artists than musical phenomenon Billie Eilish? For her first album launch, "When we all fall asleep, where do we go?" Billie Eilish partnered with Adobe on a creative challenge that invited fans to visually express their dreams.
• #MoviePosterMovie: The premise was simple: you design the poster, we make the movie. With the help of director and writer Zach Braff, we invited students to create and share an original movie poster. Braff turned the winning poster into a short film that has been viewed more than 700k times on YouTube alone.
• Adobe Make it on Mobile: We partnered with six global creative influencers to encourage trial of Adobe mobile apps through always-on content, tutorials, and collaborative art projects. The program earned the 2018 Sabre Award Winner for Best Use of Social Networks.
• The Hovering Art Director: How do you make stock photography engaging? You tap into a shared emotional experience and make it funny. The Adobe Stock Hovering Art Director campaign earned a 2017 Red Dot for “Best of the Best for Outstanding Design Quality.” On social media, we built a custom meme generator and launched a campaign video that received more than 200k views.